the way to work with Facebook instead of against it
by Lisa Hall-Wilson
What to do? Facebook has changed – again. There’s more competition than ever for reader attention.
Writers are frustrated and it’s easy to understand why. How do you build a business when the goal posts for success keep moving? What’s the point?
Facebook is probably the slowest platform to build an audience on, and shooting yourself in the foot by listening to bad advice only makes it more difficult.
Choosing to build platform the right way will insulate you from the changes Facebook continues to make because those changes are often intended to deter those who cheat and try to game the system.
Here are 4 of the worst pieces of advice I’ve heard when it comes to building a writing platform on Facebook:
Promo your books to every group every day.
This feels a whole lot like spam.
There are three kinds of groups on Facebook:
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