One of the biggest challenges to face authors, both new and established, is how to go about getting the word out to your readers.
More and more books are hitting the market each and every day. I recently heard a quote of something like nineteen new novels are published on Amazon per hour!
According to R.R. Bowker, there are about 175,000 books published each year. That is an average of 479 books each day, or about 19 books every hour.
This article also goes on to say there are approx. 86,300 publishing companies worldwide and 86,000 of those are self-publishers.
So what can we, as a grain of sand on a endless beach, possibly do to stand out from the crowd?
Thankfully, there are some fairly painless answers to this question.
There are many great blogging sites who are more than happy to have new authors as guests. Some do book cover reveals, author questions, character point of view interviews. And if you’re not to sure about all of that, an excerpt from your new book will usually work. The grain grows into a little pile.
Never underestimate the support you can find in your hometown. They will be happy for you, and probably become your biggest fans (next to your mom 🙂 )
This is the who and the where of social media users.
- 72% of all internet users are now active on social media
- 18-29 year olds have an 89% usage
- The 30-49 bracket sits at 72%
- 60 percent of 50 to 60 year olds are active on social media
- In the 65 plus bracket, 43% are using social media
- Time spent on Facebook per hour spent online by country. Here are the top three. USA citizens get the top gong at 16% followed by the Aussies at 14 minutes and the Brits at 13 minutes.
- 71% of users access social media from a mobile device.
Obviously, from these stats we cannot afford to ignore the power of an online presence. The single most important thing I could share about social media is: SOCIAL.
That’s right, you have to talk. Don’t sign up just to force your book baby down people’s throats. They won’t appreciate it, and you will get spammed. So dig out those funny jokes, old pictures of you with funky hair, pets, anything that makes you more human. You will get followed. So when can you share your book then?
It’s a good idea to go with an 80-20 ratio. 80% social interaction, 20% sales pitch. Just enough to keep it in the back of your ‘new friends’ minds, but not enough to annoy.
This is a good one. Everyone likes to win something, whether it’s a free book, swag, gift cards, or electronics. The sky is the limit, depending on each person’s personal finances.
From the Merriam-Webster dictionary