One of the biggest challenges to face authors, both new and established, is how to go about getting the word out to your readers.

More and more books are hitting the market each and every day. I recently heard a quote of something like nineteen new novels are published on Amazon per hour!

According to R.R. Bowker, there are about 175,000 books published each year. That is an average of 479 books each day, or about 19 books every hour.

Read more : http://www.ehow.com/about_4740870_publishing-facts.html

This article also goes on to say there are approx. 86,300 publishing companies worldwide and 86,000 of those are self-publishers.


So what can we, as a grain of sand on a endless beach, possibly do to stand out from the crowd?

Thankfully, there are some fairly painless answers to this question.


There are many great blogging sites who are more than happy to have new authors as guests. Some do book cover reveals, author questions, character point of view interviews. And if you’re not to sure about all of that, an excerpt from your new book will usually work. The grain grows into a little pile.

Local Newspaper:

Never underestimate the support you can find in your hometown. They will be happy for you, and probably become your biggest fans (next to your mom 🙂 )

Social Media:

Facebook, Twitter, Pinterest, Goodreads, Google+, LinkedIn, to name but a few.

This is the who and the where of  social media users.

  1. 72% of all internet users are now active on social media
  2. 18-29 year olds have an 89% usage
  3. The 30-49 bracket sits at 72%
  4. 60 percent of 50 to 60 year olds are active on social media
  5. In the 65 plus bracket, 43% are using social media
  6. Time spent on Facebook per hour spent online by country. Here are the top three. USA citizens get the top gong at 16% followed by the Aussies at 14 minutes and the Brits at 13 minutes.
  7. 71% of users access social media from a mobile device.

Read more at http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/#BQzRpjl4I3LHHF4f.99

Obviously, from these stats we cannot afford to ignore the power of an online presence. The single most important thing I could share about social media is: SOCIAL.

That’s right, you have to talk. Don’t sign up just to force your book baby down people’s throats. They won’t appreciate it, and you will get spammed. So dig out those funny jokes, old pictures of you with funky hair, pets, anything that makes you more human. You will get followed. So when can you share your book then?

It’s a good idea to go with an 80-20 ratio. 80% social interaction, 20% sales pitch. Just enough to keep it in the back of your ‘new friends’ minds, but not enough to annoy.

Crowdsourcing Campaigns:

This is a good one. Everyone likes to win something, whether it’s a free book, swag, gift cards, or electronics. The sky is the limit, depending on each person’s personal finances.

From the Merriam-Webster dictionary


:  the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional employees or suppliers
I’ve recently started two such campaigns, one through Headtalker.com, and the other through Heyo.com
Headtalker and Thunderclap:
This is a fairly new concept in which you use the power of a crowd to amplify your message. The idea is to launch a campaign, get as many people to sign up as possible (each program has different specifications) then on launch day word goes out at the same time to all of their followers from everyone who supported you.
This is a link to my campaign, I’d love your support, 🙂
Heyo is a company that allows you to set up contests, promotions, and deals on Facebook so that they are easily accessed through mobile applications.
I found them to be user-friendly, with a nice clean layout.
My first campaign with them is currently running here, a contest for a free e-copy of my book, Tidal Falls.
This contest allows me to gain members to my Newsletter.
5. Newsletters:
Newsletters are an important way to keep in touch with your most loyal fans. Use them sparingly to send out news of upcoming releases, exclusive excerpts, contests, recipes, or anything that pertains to your books.
Here is my most recent one:
These are just a few of the ways I’ve found to spread the word and make a castle out of that grain of sand, 🙂
How about you, any advice you’d care to share?

4 thoughts on “SPREADING THE WORD

    1. It can be, for sure. Not always easy to keep your chin up, but it can also be hugely rewarding, and I’m not talking about sales. I love the support network writers share. You would expect an air of competition with those kinds of numbers, but that’s not the case at all. If any author can help another, they usually do.


  1. I learned so much from your post, Jacquie. I really liked the advice of being social and the 80% – 20% rule you mentioned. With so many options out there for a writing platform, it can be overwhelming. You highlighted some good ones that are practical and user friendly. Thanks for the great post!

    Liked by 1 person

    1. Hi Stephanie,
      It can be a daunting world out there, but I’ve found authors to be the best at advice. I’ve learned so many great tips from their experiences. Now, to apply them 🙂


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