For an indie author, the tough job of writing a book, editing, choosing covers (all of mine are done by the fabulous Kim Killion), learning how to format (if you’re doing your own I highly recommend Vellum!) and uploading to your chosen vendors can seem overwhelming.
One of the main pieces of advice I’ve heard over and over again is the importance of building a backlist. It only makes sense; how can you keep a reader’s interest if you only have one or two books to share with them?
To this end, I’ve been hard at work the past couple of years and just listed my ninth book, Missing: The Lady Said No for pre-order!
Another tip I’ve learned thanks to the mentorship of two special ladies, Mimi Barbour and Anna Markland, is the importance of building connections in the writing world. One of the best ways to do this is multi-author box sets.
I’ve been blessed to be involved with some very fine authors in these sets and made friendships that I treasure. I can’t recommend this enough-if you get the opportunity to join a box set, go for it!
One caveat I have to make to this- do your research. I went into one set where I didn’t know the coordinator, but was familiar with some of the other authors. A few months later, after many unanswered emails and Facebook messages, we found she had taken our money and our manuscripts, and skipped out on her obligation to the group. It was only through the hard work of some of the other members we received our money and a legal letter that she would never publish our books in any part.
So now, how do you get the word out about your new book babies?
One way is to post on blogs like this. Another is to promote on the many Facebook reading groups and tweeting five or six times a day (yes, they recommend at least that much!), or you can apply to book promotional sites.
Some are easy and not too expensive, but they also don’t have the benefits you can reap from the granddaddy of advertising: Bookbub
There are many different rumors about the difficulty of landing an ad with Bookbub, and to be honest, I tried a LOT before they finally accepted me, yay!
One thing I can say, it’s NOT true that you need a bunch of reviews (I heard everything from 50-150) I have 5, yep, 5.
It’s also NOT true that you need to be on all vendors sites before they will accept you. I’m loyal to Amazon.
It IS true that a professional cover is critical. As is a good blurb- one without grammatical errors and isn’t five pages long 🙂
It IS true that Bookbub is expensive to advertise with, but then, they have hundreds of thousands of followers and almost always propel a book into the top hundred in Amazon (Fingers crossed!)
It IS true that you can advertise internationally for a minimal upgrade. (I did, hoping to gain a new readership)
I’ve tried to benefit from this promotion by booking some smaller sites before and after the big day. I also set one of my other books to #Free during that period, The Guardian.
#FREE Feb 5-9 2017
And don’t forget the pre-order for Missing: The Lady Said No. The book doesn’t release until April 25/17, but I thought this would be a good chance to gain early interest 🙂
So, I bet you’re wondering what book made it through the rigid Bookbub criteria?
Available for a limited time at just .99 pennies
And watch for it February 6 as Bookbub’s featured sale!
How about you? Any advice on writing or promoting you’d like to share? We’d love to hear from you 🙂