Celebrating a #CoverReveal with a #Free day! #mgtab


view of books in shelf
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Celebrating a New Cover!

 

If you’re an indie author, like me, you know there’s a lot more to creating a successful marketing plan than writing the book. While an engrossing story is important, it doesn’t do you any good if no one knows about it.

Editing, beta reading and critique groups are a good start and a necessary set of steps in order to make your book baby look the best it can (on the inside.)

But what do you do after that?

 

GET A PROFESSIONAL COVER ARTIST!

 

I can’t say how many times I’ve been turned off of what could have been an award-winning story because of a weak cover.

One of the first things any potential buyer is drawn to, whether online, a library, or in a brick and mortar store is a standout cover. It is critically important that YOU, as a hard-working writer, DO NOT skip this important marketing step.

Okay, you have your masterpiece and the perfect frame for it, now what?

I recommend creating 5-6 memes that you can switch out in your social media posts. Try Canva or Covers Sell Books, both are great. Yes, you need to play nice on Facebook and Twitter 🙂

Seriously though, having a strong social media presence is crucial if you want to get the word out about your books.

Next, set up a newsletter–you’ve been building up subscribers at the same time you’re building SM contacts, right? :)–and send it out with the big news. It’s recommended not to push your sales, so take the time to be personable. Your followers want to know you, share a piece of you and they will respond, trust me!

We’re doing great!

Books are selling, reviews are trickling in, but then as time goes by the initial excitement wanes, now what?

 

 

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Photo by Artem Bali on Pexels.com

 

 

Placing your book on sale is a good marketing strategy. Not only do you regenerate interest in the product you’re promoting, but it often gains you readers for the rest of your backlist, as well.

Again, this is where your growing social media connections can count. Rather than shoving the sale in their faces though, use those pretty memes you made and share them on Twitter and Facebook group pages in your chosen genre.

I also like to book professional sites to share my sale, such as ereader News Today, Book Gorilla, and ebook Discovery, to name a few. Just make sure to decide on a budget beforehand, and stick to it. Keep in mind that while on the dace of it, your sale book may not pay out the cost of the fees, subsequent sales on all your books will continue for days or weeks after as your name moves up in Amazon (or other retailers) algorithms.

Another choice you can make is upgrading to a new cover. Maybe, for whatever reason, the old cover isn’t doing its job of catching the attention of new readers. This is a guessing game, of course, but sometimes a cover with brighter colors, or a stronger image can make all the difference.

I’ve decided to take that course of action with my 1950’s murder mystery, Missing: The Lady Said No. The title was clunky, so I dropped the Missing and added An Augustus Grant Mystery subtitle to define the series.

The original cover was dark and moody, and didn’t explain the era as well as I wanted it to.

 

Missing The Lady Said No eBook

 

The new cover is flashy, using a bright, bold color palette and an eye-catching image that does a much better job of hinting at the genre and storyline.

What do you think?

 

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In celebration of this cover, which I love, The Lady Said No is Free one day only, Saturday, Sept, 1st.

Get your copy here!

 
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Will her secrets destroy what they’ve built… Unlocking Fear by Kennedy Layne #RomSuspense #reading @InkSlingerPR @KennedyL_Author


UNLOCKING FEAR by Kennedy Layne is free for a limited time!

About UNLOCKING FEAR

A chance mishap with a sledgehammer was the sole reason a chilling nightmare was unleashed in Blyth Lake.

Noah Kendall’s grisly discovery left him in the middle of a murder investigation and a neighbor who knew more than she was willing to say. Reese Woodward had returned to town with dark secrets, and he was determined to unravel them. While evil lurks in the darkness, seduction burns between them…only time was their enemy.

Will her secrets destroy what they’ve built, or can he earn her trust before the killer strikes again?

Add UNLOCKING FEAR to your Goodreads list here!

Get your copy of UNLOCKING FEAR for free now!

✦Amazon http://amzn.to/2oDD6Tg
✦iBooks http://apple.co/2ouRvO6
✦Barnes and Noble http://bit.ly/2AYCo5e
✦Kobo http://bit.ly/2odmleE

 

Get a sneak peek at UNLOCKING FEAR:

“You should take the first swing.” Reese lifted the black strap of the clear goggles over her hair and the back of her head. She secured them over her face until the plastic curve rested on the bridge of her nose. “Isn’t it good luck or something? This way, you only have yourself to blame if you regret doing the damage.”

Noah hadn’t heard that particular old wives’ tale before, but he wasn’t the superstitious type. He handed over the sledge hammer and stepped back, allowing her room to swing the heavy tool.

“She’s all yours, honey. Go for it.”

Reese bit her lip as she attempted to get a good hold on the rubberized grip over the wooden handle. Once she was comfortable with her grasp, she lifted the heavy weapon and swung for the fences. Her laugh reverberated throughout the empty house as her first try resulted in only a tiny dent.

“You can swing harder than that,” Noah encouraged, laughing with her.

Her next strike cracked the drywall.

“You’re right,” Reese said rather breathlessly with a radiant smile. “This is very therapeutic.”

Another blow of the sledgehammer had a piece of drywall falling to the floor, but her swing was off by a half foot or more. The angle of the head had made a rather deep hole.

“You’re lucky I don’t charge for…” Noah raised a hand to stop Reese from swinging the sledge hammer once more. He stepped closer to the portion of the wall she’d opened without meaning to, wondering what the hell was inside the partition. It looked to be some type of heavy construction plastic wrap. “Wait. Hold up for just a second.”

Noah grabbed part of the drywall and pulled it away, hoping to clear whatever was inside out of Reese’s way so that she could keep working.

“Noah, is that what I think it is?”

The sledge hammer hit the floor with a thud at the exact moment Noah took a step back at the realization of what was in front of them. Both he and Reese stood side by side as they stared in horror at a secret this house had held for twelve years.

“We need to call the sheriff. Right now.”

Noah reached into the front pocket of his jeans and pulled out his phone, blinking one more time in hopes that the grisly scene in front of him disappeared. That wasn’t going to happen.

A decomposed skeleton wrapped in plastic stared out from its hiding place inside the wall. The jaw was slightly opened as if to be screaming for help. The col or of the hair was still recognizable after all these years.

Just what kind of hideous crime had they uncovered?

Noah and Reese exchanged a horrified glance that conveyed a million words.

They were now bound together after having uncovered a shocking secret someone had wanted to stay buried forever.

 

 

 

About Kennedy Layne

Kennedy Layne is a USA Today bestselling author. She draws inspiration for her military romantic suspense novels in part from her not-so-secret second life as a wife of a retired Marine Master Sergeant. He doubles as her critique partner, beta reader, and military consultant. They live in the Midwest with their teenage son and menagerie of pets. The loyal dogs and mischievous cats appreciate her writing days as much as she does, usually curled up in front of the fireplace. She loves hearing from readers–find out how to connect with her at www.kennedylayne.com.

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