Celebrating a New Cover!
If you’re an indie author, like me, you know there’s a lot more to creating a successful marketing plan than writing the book. While an engrossing story is important, it doesn’t do you any good if no one knows about it.
Editing, beta reading and critique groups are a good start and a necessary set of steps in order to make your book baby look the best it can (on the inside.)
But what do you do after that?
GET A PROFESSIONAL COVER ARTIST!
I can’t say how many times I’ve been turned off of what could have been an award-winning story because of a weak cover.
One of the first things any potential buyer is drawn to, whether online, a library, or in a brick and mortar store is a standout cover. It is critically important that YOU, as a hard-working writer, DO NOT skip this important marketing step.
Okay, you have your masterpiece and the perfect frame for it, now what?
Seriously though, having a strong social media presence is crucial if you want to get the word out about your books.
Next, set up a newsletter–you’ve been building up subscribers at the same time you’re building SM contacts, right? :)–and send it out with the big news. It’s recommended not to push your sales, so take the time to be personable. Your followers want to know you, share a piece of you and they will respond, trust me!
We’re doing great!
Books are selling, reviews are trickling in, but then as time goes by the initial excitement wanes, now what?
Placing your book on sale is a good marketing strategy. Not only do you regenerate interest in the product you’re promoting, but it often gains you readers for the rest of your backlist, as well.
Again, this is where your growing social media connections can count. Rather than shoving the sale in their faces though, use those pretty memes you made and share them on Twitter and Facebook group pages in your chosen genre.
I also like to book professional sites to share my sale, such as ereader News Today, Book Gorilla, and ebook Discovery, to name a few. Just make sure to decide on a budget beforehand, and stick to it. Keep in mind that while on the dace of it, your sale book may not pay out the cost of the fees, subsequent sales on all your books will continue for days or weeks after as your name moves up in Amazon (or other retailers) algorithms.
Another choice you can make is upgrading to a new cover. Maybe, for whatever reason, the old cover isn’t doing its job of catching the attention of new readers. This is a guessing game, of course, but sometimes a cover with brighter colors, or a stronger image can make all the difference.
I’ve decided to take that course of action with my 1950’s murder mystery, Missing: The Lady Said No. The title was clunky, so I dropped the Missing and added An Augustus Grant Mystery subtitle to define the series.
The original cover was dark and moody, and didn’t explain the era as well as I wanted it to.
The new cover is flashy, using a bright, bold color palette and an eye-catching image that does a much better job of hinting at the genre and storyline.
What do you think?